The Team

I get e-mailed the link to PW's religion edition. In today's issue, they announced that Zondervan is entering the YA market. The stats on YA purchasing and other things in this article was intersting but I found this paragraph really interesting as they believe teens will visit their site, blog there and perhaps chat with authors and link it to their Myspace pages (at least that's where my imagination takes me).

"Zondervan will do “the best of traditional marketing, but 75% of our spending will be for online promotion, because we know these kids are online,” Mey said. There will be a dedicated “micro-site” on zondervan.com, and they will use blogs, MySpace, GodTube and YouTube to drive traffic to the site. There will be special merchandising in Christian stores, “because they will offer all of the books,” she said, and B&N and Borders will carry the best-known authors.